Gregoire Reynaud



Christophe BENAROYA

Professeur de Marketing, Responsable du MSc Program "Aerospace Management" - Toulouse Business School / Professor of Marketing, Head of MSc Program "Aerospace Management" - Toulouse Business School


Graduated from Toulouse Business School, hold a master degree (post-graduate) in Management Science from Toulouse University and a PhD in Marketing from Lyon University. He first worked in the industry, being successively B2B junior assistant to product manager, marketing consultant, senior consultant and finally Head of Marketing Research Department in an international consulting firm specialized in Aerospace consulting.

In the mid-2000, he became professor of Marketing, initially leading the “Business to Business Management” option in Barcelona Campus (Toulouse Business School) for 8 years, and has been in charge simultaneously of the English Track of the international “Mastère Spécialisé Marketing Management & Communication” for 9 years.

From 2015 to 2020, he’s been the Director of the Aerospace MBA programs delivered in Toulouse (France) and Bangalore (India). In parallel, he kept the academic supervision of the B2B management track in Barcelona (Spain). Up to mid-2020, he’s been heading the TBS “Aerospace & Mobility Center of Excellence” covering all training, research and business activities related to this sector. In this frame, he managed TBS to be part of the European Space University project “UNIVERSEH” (300K€). In 2021, he’s been appointed as head of the MSc Aerospace Management which trains international Master students (8 to 15 different nationalities) to become young business aerospace professionals.

His research activities deal with B2B marketing, aerospace, business & project marketing (complex sales), branding & naming, leading to the publication of several books notably “BtoB Marketing”, “Aerospace Marketing Management”...


Vice-Chairman of Higher Education committee of the Indo-French Chamber of Commerce & Industry
Member of IFCCI (Indo-French Chamber of Commerce & Industry)
Member of AMA (American Marketing Association)
Member of AFM (French Marketing Association) for over 10 years, Décisions Marketing, and Gestion 2000 academic journals (reviewer)
Member of the reading committee of the peer reviewed journal Research & Business Link
Member of the reading committee of the aeronautic journal Nacelles
Member of USAIRE-South-West (European & American Aerospace Association)
Member of 3AF (French Aeronautic and Astronautic Association)
Member of AAE (French Aeronautics & Space Association)